Specialist: Marketing is a continuous step in all stages of the business project.
A specialist in business project management emphasized the importance of marketing for the project at all its stages, starting from marketing the idea and executing the business plan, in addition to the project implementation stage.
Maison Al Rawajih, the trainer and founder of Zohor Al Mays, said in a lecture organized by the Eastern Chamber, represented by the Women's Empowerment Center, on the evening of Tuesday, September 19, 2023, that the establishment of any business project follows several steps, starting with the project idea, which is usually the result of the investor's passion for a specific field or a desire to solve a problem, or having an idea to develop. Then come the other important steps, including market research to assess the project's feasibility, planning, and setting objectives.
In this stage, feasibility is studied, which includes understanding customers and the nature of the relationship with them, what kind of relationship is expected to be established with them, what products or services will be offered, and what value they will have for the customer. What is the problem being solved, and what needs are being addressed?
Al Rawajih explained that during this phase, it is important to determine which channels will be used to reach customers and which channels are most effective in terms of cost. Within this step, the lecture emphasized the need to identify the key resources necessary to deliver the value promised to customers, as well as key partners. Afterward, the practical steps to launch the project are taken, including licenses and permits, rent value, interior decoration, workforce size, and their specialties.
